Tender Marketing Services Transport for Wales

Transport for Wales (TfW) is looking to procure a Marketing Services Multi Lot Framework that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development.

The procurement is structured into four distinct lots, each covering a specialist area of marketing delivery

– Lot 1 Digital and Performance Marketing

– Lot 2 Marketing Effectiveness and Evaluation

– Lot 3 Creative and Advertising Campaigns

– Lot 4 Events, Experimental and Brand Activation

2+1+1

TFW requires specialist digital marketing supplier(s) to deliver targeted, measurable, and cost-effective marketing activity across our digital channels. The successful supplier(s) will work to enhance our online presence, drive traffic, increase conversions in order to maximise sales and ensure we meet our targets for return on our digital marketing investments for our suite of digital platforms. They will feed into the creation of a comprehensive digital marketing strategy aligned with helping us to achieve our vision of being Wales’ favourite way to travel. 

TfW requires a specialist supplier to provide econometric modelling, using Marketing Mix Modelling (MMM) alongside media auditing and compliance services, to support the measurement and evaluation of the impact of TfW’s collective brand and marketing activity.

TfW requires specialist suppliers to provide strategic and tactical marketing campaigns through creative development and end-to-end production across paid, owned and earned channels. These advertising campaigns will leverage the equity of our brand to meet our commercial, growth and customer-focused KPI objectives, to maximise strategic impact and value for money.

TfW require an events supplier to plan, produce and deliver high-quality experiential/brand activations to drive awareness, consideration and conversions across Wales and key feeder markets. Activity must be on-brand bilingual (Welsh/English) where required, safe, accessible and sustainable. We require a supplier who is able to integrate tightly with other marketing and creative services agencies employed by TfW, particularly with our Creative and Advertising agency and Brand Guardianship agency. 

Lot 1 and 3 – Under these lots, TfW reserve the right to

– Request both Suppliers compete in a mini competition for any value

– Direct Award a project up to the value of £207,000

Lot 2 and 4 – The successful Supplier will be the sole supplier within this lot and will be allocated all relevant work

Yn ddiweddar, mae Trafnidiaeth Cymru (TrC) wedi lansio platfform caffael newydd gan ddefnyddio meddalwedd Atamis. Bydd yr holl gyfleoedd tendro gan TrC yn y dyfodol yn cael eu rheoli drwy’r system hon, felly rydym yn eich gwahodd i gofrestru ymlaen llaw i sicrhau eich bod yn gallu gweld ac ymateb i gyfleoedd sydd ar ddod a allai fod o ddiddordeb i’ch sefydliad.

Mae creu proffil yn cymryd ychydig funudau yn unig ac mae’n caniatáu ichi gael mynediad at dendrau TfW o’r eiliad y maent yn mynd yn fyw.

Transport for Wales (TfW) has recently launched a new procurement platform using Atamis software. All future tender opportunities from TfW will be managed through this system, so we are inviting you to register in advance to ensure you can view and respond to upcoming opportunities that may be of interest to your organisation.

Creating a profile takes only a few minutes and allows you to access TfW tenders from the moment they go live.

https://tfw.my.site.com

Transport for Wales is utilising a multi-stage approach to this tender.

No reduced tendering period – 25 day tendering period provided.

Yes

State of urgency – minimum 10 days

Yn ddiweddar, mae Trafnidiaeth Cymru (TrC) wedi lansio platfform caffael newydd gan ddefnyddio meddalwedd Atamis. Bydd yr holl gyfleoedd tendro gan TrC yn y dyfodol yn cael eu rheoli drwy’r system hon, felly rydym yn eich gwahodd i gofrestru ymlaen llaw i sicrhau eich bod yn gallu gweld ac ymateb i gyfleoedd sydd ar ddod a allai fod o ddiddordeb i’ch sefydliad.

Mae creu proffil yn cymryd ychydig funudau yn unig ac mae’n caniatáu ichi gael mynediad at dendrau TfW o’r eiliad y maent yn mynd yn fyw.

Transport for Wales (TfW) has recently launched a new procurement platform using Atamis software. All future tender opportunities from TfW will be managed through this system, so we are inviting you to register in advance to ensure you can view and respond to upcoming opportunities that may be of interest to your organisation.

Creating a profile takes only a few minutes and allows you to access TfW tenders from the moment they go live.

Dolen i gofrestru / Link to register https://tfw.my.site.com/s/Welcome

3 Llys Cadwyn

Pontypridd

CF37 4TH

United Kingdom

Contact name: Rebecca Whitehead

Telephone: 0000

Email: rebecca.whitehead@tfw.wales

Website: http://https://tfw.wales/ways-to-travel/rail?msclkid=29c33c30052d14ec87d956204cc26599

Region: UKL15 – Central Valleys

Organisation type: Public authority – sub-central government

Devolved regulations that apply: Wales